5
min read
TikTok: The New Search Engine
Gen Z is using TikTok to search for products and places instead of Google.
How to Leverage TikTok:
- Creating authentic, less polished User Generated Content (UGC)
- Collaborating with Micro-influencers
- Smartly using trending sounds and trends
Edutainment (educational + entertaining) content is currently the most successful on the platform.